The Music City Bowl earlier this week announced a new multi-year partnership with TransPerfect to be the new title sponsor of the annual postseason game at Nissan Stadium in Nashville, Tennessee.
TransPerfect — a company that specializes in translation services and technologies with 6,000 employees and 100 offices worldwide, including in Barcelona, Hong Kong, London and New York — replaces Franklin American Mortgage as the title sponsor.
“Sports and music are disciplines that transcend cultures, cross borders and serve to unite people of diverse backgrounds. TransPerfect seeks to do the same by helping our clients communicate with customers, employees, and stakeholders around the world,” TransPerfect president and CEO Phil Shawe said in a press release. “We could not be more excited to kick off this partnership, and we thank the people of Nashville for welcoming us — and for allowing us to be a part of this historic, vibrant, and growing city.”
TransPerfect will be the seventh title sponsor of the Music City Bowl, following American General Life and Accident (1998), HomePoint.com (1999), Gaylord Entertainment (2002-09), Bridgestone (2003-07) and Franklin American Mortgage (2010-19).
The game will now exclusively pit teams from the Big Ten and the Southeastern Conference, though it previously included a tie-in with the Atlantic Coast Conference. It will now follow the College Football Playoff, New Year’s Six, Outback Bowl and Citrus Bowl in the selection process.
“Next year begins a new chapter for our bowl game with TransPerfect coming onboard and our multiyear extension with the SEC and Big Ten taking effect,” said Music City Bowl president and CEO Scott Ramsey. “We’re looking forward to providing players and fans from both conferences the best experience during Bowl season and throughout the year.”
The Music City Bowl’s new partnership with TransPerfect runs through 2025. The final game sponsored by Franklin American Mortgage will take place on Dec. 30, 2019, with kickoff between Louisville and Mississippi State set for 4 p.m. ET on ESPN.