Atlanta Falcons To Unveil New Uniforms In April

After 17 seasons in their current set, the Atlanta Falcons announced on Tuesday night they’ll unveil new uniforms in April.

Team owner and CEO Arthur Blank sent a letter to season ticket holders informing them of the looming changes.

“Time and again, we’ve heard you ask for new uniforms over the years,” Blank said. “We’ve listened to your feedback and worked closely with Nike and the NFL over the past two years to create a look that represents you and reflects Atlanta’s culture, pride and unity.”

The Falcons have worn red or black jerseys since their inception in 1966 with periods that included white, silver and/or black pants pants. The team also wore red helmets through the 1989 season — with thin gold stripes for the first four seasons to appease Georgia Tech fans who thought Atlanta looked too much like rival Georgia — but switched to black lids in 1990. 

Atlanta went through a major rebrand ahead of the 2003 season that included a new logo and all-black uniforms with a unique sleeve design and piping down the pants. That look has remained, though the Falcons promoted the red alternate with white pants to the primary set one year later. 

The team wore throwback uniforms on several different occasions in the last decade — most recently pairing their 1990s-era helmets with their 1966 throwback jersey and pants — in addition to an all-red Color Rush set in 2017. The clamoring for the throwback uniforms, as well as the recent trend of teams donning simpler uniforms, would suggest the Falcons will follow suit. It remains to be seen if they choose black or red helmets, however. 

In addition to the uniforms, it appears Atlanta has slightly modified its wordmark. The header of the letter Blank sent to fans included a wordmark with a bolder and more condensed font than the previous wordmark, while the letter “T” no longer has a serif and — like the “O” — features an indented notch.

With the announcement, the Falcons will join the Cleveland Browns and Los Angeles Rams in unveiling new uniforms this spring. 

Photo via @AtlantaFalcons on Twitter.