The Phillies single-A affiliate in Lakewood New Jersey will take advantage of an opportunity too good to pass up in 2020: They’ll swap out their blue for white and play as the White Claws for six games this season. The name, of course, is a reference to the suddenly wildly popular hard seltzer brand, White Claw, which was in such high demand that there was a nationwide shortage in 2019.
With White Claw in the news, some fans took to Twitter to suggest the idea of a White Claw theme night. The screen grab above is from the team’s ticket page, with the caption, “We listened to you!”
It will be truly possible to have a Clawsome day at the ballpark with drink specials on classic* (since 2016) flavors like Black Cherry, Ruby Grapefruit, Natural Lime, Raspberry, Mango, and the hard, unflavored stuff, Pure Hard Seltzer.
The first White Claw Wednesday will actually be a Friday, “White Claw Kickoff Night” May 29, with five actual Wednesdays to follow: June 10, July 1, July 8, August 5, and August 26.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.