The Lakewood BlueClaws, Class A affiliate of the Philadelphia Phillies, have long embraced their location along the iconic Jersey Shore as part of their brand. It’s not just that the team is named for that most delicious part of the crabs that fishermen pull from the nearby Atlantic Ocean. It’s that the team’s ballpark features classic Jersey Shore boardwalk activities like a nine-hole miniature golf course and games like Hoop Shot, Balloon Darts, Ring Toss, Cat Rack, and Goblet Toss.
The BlueClaws took that tie to summer fun a step further with a new beach-themed alternate logo and uniform set. The logo features Pinchy the crab wearing a sand bucket as a shell. The cap, with a sand-colored beak and red, yellow, and blue panels, is modeled off a beach ball.
The BlueClaws will wear the new uniforms for Thursday home games in 2020.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.