BlueClaws add beach-themed alternates

The Lakewood BlueClaws, Class A affiliate of the Philadelphia Phillies, have long embraced their location along the iconic Jersey Shore as part of their brand. It’s not just that the team is named for that most delicious part of the crabs that fishermen pull from the nearby Atlantic Ocean. It’s that the team’s ballpark features classic Jersey Shore boardwalk activities like a nine-hole miniature golf course and games like Hoop Shot, Balloon Darts, Ring Toss, Cat Rack, and Goblet Toss.

The BlueClaws took that tie to summer fun a step further with a new beach-themed alternate logo and uniform set. The logo features Pinchy the crab wearing a sand bucket as a shell. The cap, with a sand-colored beak and red, yellow, and blue panels, is modeled off a beach ball.

The BlueClaws will wear the new uniforms for Thursday home games in 2020.