Indiana State Sycamores Introduce New Athletic Branding

Indiana State University on Tuesday morning unveiled new athletic branding that includes an updated logo, wordmark and associated fonts.

“This is an exciting day for Sycamore Athletics as we position ourselves for the future while also paying respect to the rich tradition at Indiana State,” said athletic director Sherard Clinkscales. “It is vital that we continue to move our brand forward in a more consistent manner and these refreshed logos will held accomplish that.”

The state outline remains the centerpiece of Indiana State’s identity, though it has been simplified for use on apparel and playing surfaces. The Sycamores ditched their cursive script in favor of a stylized block font and replaced the star that marked the location of their Terre Haute campus with an “I” that encompasses the whole state.

Oklahoma City-based Old Hat Creative designed the new athletic branding, which includes a wordmark that features the logo as the first letter of “Indiana,” mimicking the uniforms worn by Hall of Famer Larry Bird in the late-1970s. 

“It was such an honor to be selected to design a new family of logos for an athletic program with such a storied tradition,” said Zac Logsdon, CEO and founder of Old Hat Creative. “We did a lot of research among fans, alumni and donors to determine what was most important to them about the brand so we could carry that over into the new set of marks. We wanted to honor the past while at the same time giving Indiana State a modern identity that will represent the Sycamores for years to come.”

In addition to the logo, wordmark and typeface, Indiana State also introduced cool gray as an accent to its royal blue and white color scheme. Interestingly, previous accent colors included black and/or red.

“This is an exciting day for Indiana State University and the fans of our teams,” said university president Dr. Deborah Curtis. “We have a modern logo for athletics that projects power, respects tradition and honors our great state.”

The new logo will make its debut on Indiana State’s shooting shirts at the Missouri Valley Conference tournament, which will be held March 5-8 at the Enterprise Center in St. Louis.

Photos via Indiana State University and Old Hat Creative.