The Northwest Arkansas Naturals, Double-A affiliate of the Kansas City Royals, unveiled a new logo that pays homage to their home state and their parent club. The new mark features an outline of the state of Arkansas, “the Natural State,” capped by a Royals-esque crown. In the northwest corner of the state, a gold star marks the team’s home in the town of Springdale.
The Naturals have been a Royals affiliate since the team moved to Arkansas from Wichita before the 2008 season. The new cap will be worn during batting practice.
Paul Caputo is a grown man who collects plastic ice cream helmet sundaes from minor league baseball stadiums because he likes logos that much. He is the author of the first book published by SportsLogos.net, The Story Behind the Nickname: The Origins of 100 Classic, Contemporary, and Wacky Minor League Baseball Team Names (also available on Kindle). He can be found on Twitter at @Count2Baseball and he maintains the Countdown to Spring Training on Facebook. Paul is a Philadelphia sports fan, but he's not so bad.