The new logo of the Los Angeles Rams has leaked.
The leak has been twice confirmed, first publicly by Yahoo! Sports NFL reporter Charles Robinson on his Twitter feed and then later, privately, by our usual crew of trusted reliable sources.
The logo came to light when the Rams released a video on social media this weekend showing an employee removing the old primary mark from their headquarters in Agoura Hills.
Shortly thereafter, a fan named Kenneth Castillo responded with a photo of a hat that follows the neon light-inspired design of this year’s NFL Draft cap and features a never-before-seen logo on the front and “Time To Shine” on the side. He said he received the photos from a friend who works at Dick’s Sporting Goods.
The logo includes a stylized “LA” with a horn protruding from the “A.” The phrase, meanwhile, was trademarked by the franchise with the United States Patent and Trademark Office back in August 2018.
The Rams have confirmed several times in recent months that the team will be getting a new logo, uniforms and color scheme to go along with their move to SoFi Stadium for the upcoming 2020 NFL season. However, the leaked logo brings to mind the Rams’ co-tenants, the Chargers, who introduced but quickly scrapped a new logo amid fan backlash following their move to Los Angeles from San Diego in 2017.
Fans have had a similar response to the Rams’ leaked logo thus far, with some even pointing out how it appears to be a hybrid between a horn and the Chargers’ lightning bolt. With the two teams set to share a stadium for the foreseeable future, you’d think the two franchise would try to distinguish themselves from one another.
Various reports have stated the Rams plan to officially reveal their new colors and logo before the draft, which takes place April 23-25. The team will then unveil their new uniforms sometime before SoFi Stadium opens in July.
This will be the first major logo update for the Rams in twenty years when the then-St. Louis Rams first introduced the blue and gold ram’s head logo in 2000.