In a letter addressed to season ticket holders on Friday night, Los Angeles Rams chief operating officer Kevin Demoff announced the team will unveil its new logo and color scheme on Monday, March 23.
The reveal with take place at 3 p.m. ET (12 p.m. PT) as part of a live stream on therams.com, as well as the team’s social media channels.
“We have loved seeing all of the creative ideas and feedback on social media throughout this process, and are excited for you to continue this journey with us,” Demoff said in the letter.
The Rams will also host a virtual telethon on Tuesday, March 24, with all contributions set to benefit the United Way of Greater Los Angeles’ Pandemic Relief Fund and the Los Angeles Regional Food Bank amid the worldwide coronavirus outbreak.
“Giving back to our community and inspiring Angelenos is at the heart of our organization,” Demoff said, “so it is fitting that we will showcase our new look as part of the Te’LA’thon.”
Anyone who donates to the telethon has a chance to win a hat with the Rams’ new logo, though Demoff was quick to point out it won’t be the hat floating around on social media in recent weeks.
It’s worth noting Demoff’s word choice, as our own sources have confirmed the logo on the above-mentioned hat is, in fact, legitimate. He just means they won’t receive the team’s 2020 NFL Draft cap, which has a neon light-inspired design to match the host city of Las Vegas.
The Rams are also set to unveil new uniforms ahead of their move to SoFi Stadium, the state-of-the-art venue the franchise will share with the Los Angeles Chargers. However, Demoff did not share an exact date for that event.
“Later this spring, after years of planning, designing and receiving considerable input from our fans, we will roll out our new uniforms,” he said. “We look forward to sharing them with you in the coming months.”
Photo via @RamsNFL on Twitter.