Los Angeles Rams chief operating office Kevin Demoff promised to read mean tweets about the team’s new logo if fans raised more than $2 million during their virtual telethon on March 24.
Fans exceeded that goal and raised over $2.3 million for the United Way of Greater Los Angeles’ Pandemic Relief Fund and the Los Angeles Regional Food Bank amid the coronavirus pandemic, so Demoff stuck to his word and read the 10 meanest tweets aimed at the Rams’ social media account.
“If some self-deprecating humor and people taking shots at me can raise money for someone who needs a meal, that’s the best thing I can do with my time,” Demoff told USA TODAY Sports.
Notable mean tweets included:
“If you’re low on toilet paper, don’t worry. You can get it now on NFL shop.”
“The new LA logo definitely appeals to a young generation… since it looks like a Tide Pod.”
“This is actually embarrassing. Looks like some freshman college students in Graphic Design 101 made it in about 6 minutes.”
“The new LA Rams logo is the major way of social distancing.”
“Don’t need you to read them, they’re pretty much everywhere you look.”
Demoff followed that up with a message to fans, thanking them for their valuable feedback on the new logos and color scheme. But no matter how much backlash they received, NFL rules prohibit the Rams from making any changes for at least five years.
On a related note, the Rams creative team is confident fans will grow to love the new look, particularly when seen alongside the team’s new uniforms — which will be unveiled later this spring — inside their new state-of-the-art stadium.
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