As visitors to Reno, Nevada, approach the city’s downtown area, driving south on Virginia Street, they are greeted by a gateway arch that loudly declares that they have arrived at the Biggest Little City in the World. The arch was constructed in 1926 to commemorate the Transcontinental Highways Exposition of 1927. Nearly 100 years later, the slogan featured on the arch will be highlighted on caps worn by the Triple-A Reno Aces.
The Aces’ freshly unveiled caps feature the letters BLC, which stands for Biggest Little City, set in a typeface meant emulate the neon letters atop the arch. The color palette of the “City Pride” alternate on-field hat “draws its dominant hue from the red suits of a traditional deck of cards,” per the team—appropriate for a city whose primary source of tourism is the gambling industry.
“We are incredibly thankful to be a part of this community, and wanted to design something that was made to honor the proud past of Reno, Nevada and celebrate the things that make it thrive,” Aces General Manager Emily Jaenson said, quoted on MiLB.com. “Whenever we wear this hat, it is a reminder we support the pride, vision, and ambition of the Biggest Little City in the World, just as it has always supported us.”
Expect to see the BLC brand on the field shortly after baseball itself returns.
