Radiance Technologies Becomes Title Sponsor Of Independence Bowl

As part of an agreement that will run through at least the 2024 college football season, Radiance Technologies last week was named the new title sponsor of the Shreveport, Louisiana-based Independence Bowl. 

“Radiance is very excited about this partnership with the Independence Bowl,” Radiance Technologies CEO Bill Bailey said in a joint press release. “We have been looking for the right opportunity to increase our brand awareness nationally, and we have found it with this partnership.”

Located in Huntsville, Alabama, Radiance Technologies has provided the Department of Defense, the United States Intelligence Community, the armed services and other government agencies with cyber security, systems engineering and scientific and technical intelligence since 1999. That leads directly into the Independence Bowl’s new tie-ins, which includes annual matchup of either Army or BYU against a rotation of teams from the American Athletic Conference, Conference USA or Pac-12.

“The bowl’s proximity to (Barksdale Air Force Base) and its tie-in with West Point are both very appealing and should increase awareness of Radiance with our two largest customers, the U.S. Army and Air Force,” Bailey added.

This marks the ninth sponsor of the Independence Bowl — college football’s 11th oldest bowl game — following Poulan Weed-Eater (1990-97), Sanford (1998-2000), Mainstay Suites (2001-03) PetroSun (2006-07), AdvoCare (2009-13), Duck Commander (2014), Camping World (2015-16) and Walk-On’s (2017-19). The game was notably sponsor less in 2008, as PetroSun cited financial difficulties brought on by the global financial crisis and prematurely ended their three-year deal.

“The long-term partnership with Radiance Technologies is very exciting for the Independence Bowl, as it brings tremendous potential for the future as we embark on our 45th year,” said Independence Bowl Foundation chairman Frank Auer. “It will allow the superior work Radiance Technologies is performing for our military, along with the top-quality events the bowl undertakes each year to be highlighted to millions of people as we push forward together.”

The date and time of the 2020 Radiance Technologies Independence Bowl has not be set. Louisiana Tech is the reigning champion, as the Bulldogs defeated the Miami Hurricanes, 14-0, last December. 

Photo via the Independence Bowl.