After two seasons as the title sponsor of the annual bowl game held at Chase Field in Phoenix, Cheez-It announced on Wednesday morning a multi-year partnership with Florida Citrus Group to be the new sponsor of one of the two postseason games at Camping World Stadium in Orlando.
“Cheez-It is a go-to snacking tradition for football fans and cheese-lovers – especially those who can’t get enough of that uniquely cheesy and crunchy experience,” Cheez-It senior director of marketing Jeff Delonis said in a statement. “Our preceding bowl game sponsorship with the Fiesta Bowl Organization helped solidify Cheez-It as a staple in the college football postseason. Now we’re excited to turn to the next page and build our bowl-season tradition further through our new partnership with Florida Citrus Sports and the world-class destination of Orlando.”
The new Cheez-It Bowl will replace the Camping World Bowl, which features a matchup of teams from the Atlantic Coast Conference or Notre Dame and the Big XII in late December, and joins the Vrbo Citrus Bowl at Camping World Stadium.
“We’re proud to partner with Cheez-It, one of the boldest and most creative sponsors in college football,” said Florida Citrus Sports CEO Steve Hogan. “Their commitment to creating an uncommon experience will add new flavor to ‘the best bowl trip in America’ here in Orlando. We’re excited about the impact that bowl season’s official snack will bring to our community.”
This year’s Cheez-It Bowl will be the 31st edition of the game, which was previously sponsored by Blockbuster (1990-93), Carquest (1994-97), MicronPC (1998-2000), Florida Tourism (2001), Mazda (2002-03), Champs Sports (2004-11), Russell Athletic (2012-16) and Camping World (2017-19). Notre Dame knocked off Iowa State, 33-9, in last year’s game, which boasted more than 4.7 million viewers.
The 2020 Cheez-It Bowl will be broadcast on either ABC or ESPN. The game’s previous iteration, meanwhile, will revert back to the Cactus Bowl until the Fiesta Bowl Organization finds a new title sponsor for the game.
Photos via Cheez-It and Florida Citrus Sports.