The new Charlotte-based Major League Soccer team, an expansion club slated to kick things off in 2022, announced the team’s name and unveiled their logo today.
They will be known as Charlotte FC.
Alternate names the team had listed as finalists were All Carolina FC, Carolina Gliders FC, Charlotte Athletic FC, Charlotte Crown FC, Charlotte Fortune FC, Charlotte Monarchs FC, and Charlotte Town FC (this one was very popular in Prince Edward Island).
Ultimately they chose to reject all those options, instead, they will essentially be going forward with no team nickname. They join other such nameless teams in Major League Soccer as FC Cincinnati, Nashville SC, Toronto FC, FC Dallas, Los Angeles FC, and Austin FC. Suddenly the Canadian Football League’s two “RoughRiders” don’t seem so silly anymore.
Now that we’ve already dedicated four paragraphs to practically nothing, let’s move on to the logo.
Charlotte FC’s crest is blue, black, and white (silver is also listed as a primary team colour). The logo features a four-point crown to symbolize the royal legacy behind the name of the town (named in honour of Queen Charlotte Sophia), each of the four crowns spire represents each of the four wards of the city.
The logo is a coin shape, a nod to Charlotte being the first city with it’s own branch of the U.S. mint (this is referenced again in the “MINTED 2022” in the logo), as well as it’s “modern status as a major US finanacial capital”. The font was also chosen with the town’s minting history in mind.
Charlotte FC will begin in 2022 and will play at Bank of America Stadium, home of the NFL’s Carolina Panthers.