There will be twenty-six, yes twenty-six, different primary logos for the 2028 Summer Olympic and Paralympic Games in Los Angeles. I mean, at this point just add two more so you could match the year.
But why, oh why would they release 26 different logos for the games? Because “no one illustration could express all that Los Angeles and the Games represent”, says the official release.
Okay, I get it, it’s a fun idea, but the (singular) 1984 Olympic Games logo did alright on its own, didn’t it?
“The LA28 Olympic and Paralympic Games story is represented by not one singular idea or theme, but by a collection of voices who represent Los Angeles sport and limitless possibility”, says the release, later adding that “co-creation shapes a future we all want to be a part of.”
The logo retains a similar base across the 26 designs, an “L” and the year “28” are all black in a custom typeface developed by LA-based designer Jeremy Mickel. The typeface is inspired by the signage at the LA Memorial Coliseum and from the 1932 Olympic Games.
Each of the 26 designers was asked to design their own “A” to complete the logo, to tell their individual stories of living in Los Angeles. Designers included recording artist Billie Eilish (who based the design of her “A” off of her own personal logo), actress Reese Witherspoon, Olympic medalists Michael Johnson (Michael made his gold because he’s won a few of those medals) and Allyson Felix, as well as local entrepreneurs such as Jorge Alvarez and tattoo artist Dr. Woo.
The 2028 Olympic Games will be the third to be hosted by the city of Los Angeles after the 1932 and 1984 editions. It will also be the first Olympic Games to be held in the United States in 26 years (oh, maybe that’s why they picked that number!) following the 2002 Winter Olympics in Salt Lake City.