The UCLA athletic department on Tuesday announced a partnership with Nike that will make Jordan Brand the official outfitter of the football and men’s and women’s basketball programs beginning on July 1, 2021. The Bruins’ other varsity spots will feature the Nike Swoosh, meanwhile.
“Our student-athletes deserve every resource in their pursuit of excellence, (so) we sought to work with the best in the world,” athletic director Martin Jarmond said in a statement. “Going into this process, our top priority was to secure the best quality and most innovative products to help our student-athletes and coaches compete for championships. As we build upon our rich history and strive for greater heights, this transformative collaboration is a signal of the future.”
Though financial details were not made available, UCLA’s six-year deal with Nike replaces the 15-year, $280 million agreement with Under Armour that was terminated this summer. It will make the Bruins just the fifth college football team to don the Jumpman logo on their uniforms, joining Florida, Michigan, North Carolina and Oklahoma.
“UCLA has a rich tradition of excellence on the court and field, as well as in the classroom. Like Nike and Jordan Brand, the Bruins have a championship mindset and their impact is felt both in sport and within the community,” Jordan Brand president Craig Williams said. “We are beyond excited to welcome UCLA into the family and are looking forward to partnering with some of the best athletes in the world.”
UCLA’s Jordan Brand and Nike gear will be available next fall. The Bruins will continue to wear the Under Armour logo on their uniforms for the remainder of the academic year.
Photos courtesy of @UCLAAthletics on Twitter.