The Citadel Bulldogs Seek Input For Reinvigorating Athletic Brand

The Citadel Bulldogs are inviting the local community to share input on new branding that will include a consistent color palette, logos, typography and uniforms across their athletic programs.

The legacy of The Citadel Bulldogs athletics brand encompasses nearly 120 years and, although we have long been the Bulldogs, we are working to create consistency in our athletic brand. Here’s how you can help. https://t.co/FvJxh2yDR4
— The Citadel (@Citadel1842) February 6, 2021

“We want our athletic branding to reflect thoughts, observations and spirit of every segment of The Citadel community – cadets, students, faculty, staff, donors, alumni and fans – so we have created ways for every fan to get involved,” Citadel vice president of communications and marketing and retired U.S. Air Force Col. John Dorrian said in a statement.

The community is encouraged to participate in two different ways, including listening sessions with key stakeholders or through online input. Those interested on the listening sessions should fill out the form here, while anyone else can provide input on the project here.

“Our end goal for this project is to achieve a comprehensive visual identity system for the Citadel Bulldogs that is distinctive, emotive, adaptable and enduring,” The Citadel’s creative director Stanton Adams said. “Every comment will be considered, and we expect to present the assets to the board of visitors in time for them to be in use next year.”

Located in Charleston, South Carolina, The Citadel is one of just six senior military colleges in the United States, joining Norwich, North Georgia, Texas A&M, Virginia Military Institute and Virginia Tech. The Bulldogs nickname dates back to 1905, when the local newspaper said the football team “played hard and showed a lot of tenacity, like a bulldog.”

The Citadel will work with Joe Bosack & Co. – a Pennsylvania-based branding company whose past clients include the likes of Boise State, Georgia, James Madison, Mississippi State, North Carolina State, North Dakota State, UNLV and Xavier, as well as numerous professional teams, college conferences and the NCAA – to create new logos and bring uniformity to the Bulldogs’ brand.

“The Bulldog is one of the most popular athletic mascots for collegiate sports teams,” Adams said. “That’s why this project is so important. The Citadel Bulldog will be distinctive to our college and reflect the ethos of our teams and their fans.”

Photo courtesy of @Citadel1842 on Twitter.