Just hours after the NBA All-Star Game ended, the league began looking forward to its next game with the unveiling of the 2022 NBA All-Star Game logo. The game, at least for the moment, is scheduled to be held at the Rocket Mortgage Fieldhouse in Cleveland, Ohio, home of the Cavaliers, on February 20, 2022.
This will mark the first time Cleveland has hosted the NBA’s best in a quarter century and just the third time overall — previous all-star games were played there in 1981 and 1997.
The logo, of course, follows the NBA’s league-wide global logo template its thrusted upon us since 2018. It again places the NBA logo to the left, a large “ALL-STAR” word mark to the right, and the host city name listed below. It’s a carbon copy of the logos used for the 2018 game in Los Angeles, 2019 in Charlotte, 2020 in Chicago, and most recently 2021 in Indy…lanta.
In the interest of creating the illusion of some individuality in these logos, the league has explained what some of the elements in the design represent. The colours of the logo are wine and gold which is, of course, a tribute to the Cavaliers and their latest colour scheme, the Cavs are referenced to once again in the lower left of the design with the use of the club’s official word mark logo for CLEVELAND. Over on the other side in the bottom right are three stars which mark the three NBA All-Star Games (1981, 1997, and now 2022) to be played in the city. In between there’s a depiction of the Terminal Tower, the 90-year old, 771-foot skyscraper which rises far above downtown Cleveland.
One interesting positive of this logo, there’s not a single guitar on it. Yes, it seems Cleveland is indeed more than just the birthplace of rock and/or roll.
Two of the alternate logos were also released, both of which feature the Terminal Tower above the NBA’s “starman” logo. One of these two logos includes “CLE 22” around the Terminal Star Tower while the other does not.
It’s hard to get too excited about a logo continuing a template but it’s at least good to see creative types moving outside the idea of rock and roll for Cleveland. We’ll just have to cross our fingers and hope the NBA abandons this templated style in time for the 2023 All-Star Game in Utah.