Evansville Otters unveil refreshed brand

Everyone who predicted that there would be two minor league baseball logos on the same day and both of them would be Otters can head straight to the cashier to collect your winnings. The Evansville Otters, who were found in 1995 and are the Frontier League’s oldest team, unveiled new logos today to go along with upgrades to their home stadium, joining the Dansville Otterbots, who also introduced their new brand today.

“This is an exciting time for the Otters franchise, coming off our 25th anniversary in 2019, Bosse Field’s renovations in 2020, and now, new branding heading into the Otters’ return to the field in 2021,” Otters president John Stanley said in a statement. “Now seemed like the perfect time to refresh some things.”

1995-2020 logo

The new logo features the Otters’ traditional red and blue seen in their former logo above, while introducing a lighter blue and a warm white hide. The new primary includes a revised otter mascot, and places a heavy emphasis on the script “Evansville,” a nod to the pride they feel in their hometown.

“The biggest differences with our new logo are that it is brighter and has more contrast, the lines are not as harsh and are smoother, and of course, our new Otter,” Otters director of communications Preston Leinenbach said. “We feel our fans will connect more with this otter mascot logo.”

The Otters will take the field in their new look May 14, when the Frontier League season begins.