Washington Football Team Seeks Input For Rebrand

From now through April 5, the Washington Football Team is accepting submissions for its ongoing rebrand, including suggestions for a new nickname, logo and uniforms.

According to a press release, the franchise has received more than 15,000 entries thus far from every state and territory in the United States, as well as 60 countries across the world. 

“We set out to make the rebranding of this storied franchise a truly collaborative and inclusive process and, for the thousands of individuals who have contributed so far, we hear you and we thank you,” team president Jason Wright said in the release. “As we close the process of formal fan submissions, we will continue to engage with the community through various platforms. This is about much more than a name; this is a once-in-a-lifetime opportunity for fans to be a meaningful and lasting part of our history.”

Fans have until 11:59 p.m. on April 5 to submit their designs at WashingtonJourney.com before the franchise moves into the next phase of its rebranding efforts, at which time all feedback will be reviewed and considered. You might notice some of the concepts shared by the team on the site were featured in our redesign contest last summer.

“This is about much more than a name; this is a once-in-a-lifetime opportunity for fans to be a meaningful and lasting part of our history,” Wright said. “With the help of our fans, we will create an identity that reflects our shared values, honors our legacy, becomes the anchor of new traditions for the team, and charts our course as a modern franchise of the future.”

Washington will continue to use its placeholder nickname next season with hopes of having a new moniker in 2022.

Photo courtesy of the Washington Football Team.