Major League Soccer’s Los Angeles Football Club (LAFC) is hoping they’ve struck gold with their new secondary kit.
Dubbed the “Heart of Gold” kit, the jersey is a solid pale gold colour – a gold that is much less vibrant than the club usually uses – with a black collar, black logos and black adidas stripes on the shoulders. The phrase “HEART OF LOS ANGELES” appears in black on the back of the jersey near the collar, and the words “SHOULDER TO SHOULDER” are printed inside the collar.
According to LAFC’s website, the pale gold colour represents “the community’s resilience, conductivity, radiant warmth and its shine.” The description on adidas’s website adds: “From the glow of the sun to the shine of a trophy, gold is a color impossible to ignore.”
The sleeve cuffs are also black, with the words “LOS ANGELES” around them. On authentic versions, which appear to only be available with short sleeves, those words are sewn into the cuffs (see photo above). Replica versions are available with both short and long sleeves, and the words are printed on.
As part of a video made for the jersey launch, LAFC presented local essential workers with the new jersey, including teachers, firefighters, nurses, vaccine administrators, medical personnel, and farmers. “The LAFC community is the heart of the Club, and those in Los Angeles who give back, provide care for others and are essential workers are the gold,” the club’s website reads.
Meanwhile, on Friday, LAFC announced FLEX Power Tools as their main new jersey sponsor starting in 2021, replacing YouTube TV. Target remains as the right sleeve sponsor, while Postmates has been added as the left sleeve sponsor.
Feature photo courtesy Los Angeles Football Club / lafc.com