Buffalo Bills, Highmark Reach Stadium Naming Rights Deal

The Buffalo Bills announced this week that Highmark Blue Cross Blue Shield of Western New York will be the new naming rights partner of their stadium in Orchard Park, New York, though financial terms of the 10-year contract were not revealed.

“We are proud to welcome Highmark to the Buffalo Bills family and we are thrilled to partner with them on a new naming rights deal for our stadium,” team owner and president Kim Pegula said in a statement. “We look forward to many years of working together with their team creating great memories at not only NFL football games but at many other health and wellness events and community celebrations.”

This marks the fifth name for the venue, which will be called Highmark Stadium, since it opened as Rich Stadium in 1973. It was also known as Ralph Wilson Stadium (1998-2015), New Era Field (2016-19) and Bills Stadium (2020).

“The Bills are a beloved institution in Western New York, and there is no better way for (us) to show that we plan to continue to be part of the fabric of this community than through this partnership,” said Highmark CEO David W. Anderson.

With a seating capacity of 71,621, Highmark Stadium is the 10th-largest venue in the NFL. Fans can expect to see new signage in and around the stadium for the Bills’ home opener in September.

Photos courtesy of the Buffalo Bills.