San Francisco 49ers Unveil 75th Anniversary Logo

The San Francisco 49ers will celebrate their 75th anniversary this season by wearing a diamond-shaped uniform patch that pulls inspiration from the franchise’s past.

“The past seven and a half decades of 49ers football have provided generations of faithful (fans) with countless unforgettable plays, players and memories, and my family and our organization look forward to celebrating that storied history all year long through this campaign,” CEO Jed York said in a statement. “Our 75th Anniversary season promises to create new memories for both the 70,000 faithful (fans) we look forward to welcoming back to Levi’s Stadium and the millions of faithful (fans) around the world.”

Designed by San Francisco’s in-house creative team, the logo will appear as a patch on the left shoulder of the 49ers’ home, road and throwback jerseys, as well as balls and coins for all home games.

The shape of the logo is significant, as someone’s 75th anniversary is often referred to as their “diamond anniversary.” It was also the shape of patch worn by teams during the NFL’s 75th Anniversary in 1994, which ended with San Francisco knocking off the then-San Diego Chargers in Super Bowl XXIX.

The custom number font, meanwhile, is a blend of the franchise’s Saloon, traditional block, outlined and drop-shadowed number fonts. The anniversary mark is then complete with the 49ers’ logo at the top, as well as year they were established (1946) and the current year (2021) in a ribbon at the bottom.

This will mark the fifth time San Francisco has worn an anniversary patch on its uniforms, previously doing so for their 40th anniversary in 1986, 50th anniversary in 1996, 60th anniversary in 2006 and 70th anniversary in 2016. Oddly, the 60th anniversary patch included the word “seasons,” though it was actually the franchise’s 61st season of play.

Additionally, the 40th anniversary patch was worn on the left hip whereas the other three were worn on the left shoulder of the 49ers’ jerseys.

San Francisco is now the second team to reveal a 75th anniversary logo this offseason, joining the Cleveland Browns. Both franchises will wear throwback uniforms to mark the occasion, as well, with the 49ers set to unveil the home version of their 1994 throwback in the coming months.

Photos courtesy of the San Francisco 49ers.