England Football Launches with Modified Three Lions Logo; Will Not Replace National Team Crest

The Football Association (FA), the governing body of soccer in England, launched England Football this week, an organization designed “to represent, unite, and promote football participation in England.” With it comes a new stylized Three Lions logo.

“England Football aims to create more chances for people to play, coach and support football and better connect the grassroots game with England’s national teams,” their website reads.

There was some confusion among supporters on social media, but England Football was quick to point out that its logo will not replace the blue Three Lions crest worn by the England men’s and women’s national teams.

Along with their website, England Football has launched two new platforms:

  • Find Football — a digital tool to help players and parents find opportunities to get involved in football at different levels and age groups across the country.
  • My England Football — a free program designed to reward fans, players and volunteers with once-in-a-lifetime experiences, like the chance to play at Wembley Stadium, to meet national team players and watch them train, or to get their hands on priority tickets to national team matches.

“This is a significant change as we unite all our grassroots initiatives and programmes under one banner,” said FA CEO Mark Bullingham on the England Football website.

“England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game. Kids want to be the next Steph Houghton, Harry Kane, Nikita Parris or Raheem Sterling.

“As well as inspiring future generations, England Football’s digital tools will help us to create more opportunities to play, coach and support the game, nationwide. We want football to be For All and to play a major role in getting the country active following the impact of COVID 19 – England Football will help achieve that.”

Feature photo courtesy EnglandFootball.com