![](https://content.sportslogos.net/news/2021/05/featured-750x493-4.jpg)
French Ligue 1 outfit AS Monaco released a new visual identity package this week, featuring a cleaned-up crest, a new font and a new slogan.
As reported by Footy Headlines, the changes to the crest include the removal of gradients, a slight darkening of the colors and the standardization of line widths.
![](https://content.sportslogos.net/news/2021/05/as-monaco-new-logo-2021-1.jpg)
The package also includes a new custom font and the introduction of the slogan “RISE. RISK. REPEAT.”
![](https://content.sportslogos.net/news/2021/05/as-monaco-new-logo-2021-5.jpg)
To commemorate the new identity package, AS Monaco released a collector’s kit, which the team will wear in their Ligue 1 match against Stade Rennais on Sunday, May 16. The kit replaces the usual white on their diagonally split jersey with a second shade of red.
![](https://content.sportslogos.net/news/2021/05/2021-as-monaco-2021-collectors-kit-3-750x750.jpg)
Photos courtesy Footy Headlines