AS Monaco Tweaks Crest, Releases Collector’s Kit

French Ligue 1 outfit AS Monaco released a new visual identity package this week, featuring a cleaned-up crest, a new font and a new slogan.

As reported by Footy Headlines, the changes to the crest include the removal of gradients, a slight darkening of the colors and the standardization of line widths.

The package also includes a new custom font and the introduction of the slogan “RISE. RISK. REPEAT.”

To commemorate the new identity package, AS Monaco released a collector’s kit, which the team will wear in their Ligue 1 match against Stade Rennais on Sunday, May 16. The kit replaces the usual white on their diagonally split jersey with a second shade of red.

Photos courtesy Footy Headlines