The state of Wisconsin has a history of promotional nicknames that sound vaguely dirty but technically are not. In 2019, the Wisconsin Timber Rattlers played a game as the Wisconsin Udder Tuggers on Salute to Cows Night. (The Fond du Lac Dock Spiders considered the name Udder Tuggers as a permanent identity, but went another direction. See that story here.)
This year, the Milwaukee Milkmen, an independent team in the American Association, will take the field as the Sweet Teats, which might sound like something a character in Mad Men would call his secretary, but is really a combination of the team’s connections to milk (and therefore cows, and therefore teats) and SweeTARTS candy.
The Milkmen will play as the Sweet Teats on Father’s Day, Sunday, June 20, in uniforms that evoke the packaging of the iconic candy—with the actual candy on the packaging replaced by pink and blue cow’s udders. The uniforms are part of the team’s Candy Drop promotion, during which fans collect candy dumped from a helicopter onto the field.
Game-used jerseys will be up for auction until the end of the game on June 20.