Los Angeles Rams Unveil White Modern Throwback Uniforms

The Los Angeles Rams unveiled new uniforms on Tuesday morning that pay homage to the some of the greatest seasons in franchise history.

Referred to as modern throwbacks, the white jerseys combine various design elements from the Rams’ road look from 1973-99 such as the blue horns on the shoulder and gold capped sleeves with with new features like the number font, the ram head logo on the back collar and the patch on the left shoulder that displays the Rams’ wordmark.

The uniform will be paired with the Rams standard helmet, at least for this season as the NFL’s one-helmet rule remains intact until 2022, as well as gold pants, as we first mentioned last week

SHOP: Los Angeles Rams new “Modern Throwback” alternate jersey

Of course, they’re not the exact same as the “leaked” uniform that made the rounds, but it’s worth noting the general design – white jersey, blue numbers, gold around the sleeves – matches what a team source described to us at the time.

The Rams will wear their modern throwback uniforms for three games, all in primetime, including on Sept. 12 against the Chicago Bears, Nov. 7 against the Tennessee Titans and Nov. 17 at the San Francisco 49ers.

Interestingly, this general design was last worn against the Titans in Super Bowl XXXIV, as the Rams switched to Vegas gold the following season. 

“First thing I said after I saw the uniforms was, I saw the uniforms had championship written all over it,” said former wide receiver Torry Holt, who caught seven passes for 109 yards and one touchdown in the Super Bowl victory. “I think that’s the expectations for the Rams and I think these uniforms certainly signify that as well.”

The 49ers, meanwhile, will counter the Rams’ modern throwback with the home version of their 1994 throwback uniforms for their matchup, which will certainly create one of the more visually pleasing games of the upcoming schedule.

SHOP: Los Angeles Rams new “Modern Throwback” alternate jersey


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