Earlier this week, Barstool Sports announced itself as the new title sponsor and exclusive streaming provider of the Tucson-based Arizona Bowl.
“I’ve said many times that our ambitions at Barstool is to own the moon,” founder Dave Portnoy said in a statement. “This is a major breakthrough in that regard.”
This marks the third different sponsor in the seven-year history of the Arizona Bowl, which pits members of the Mid-American and Mountain West conferences, joining Nova Home Loans (2015-19) and Offerpad (2020).
The game was originally scheduled to air on CBS or CBS Sports Network, like it has for the last four seasons, but the reported multi-year partnership will mean fans can only view the Arizona Bowl on Barstool Sports’ website, app and social media platforms.
Barstool is a popular and controversial digital media company that covers sports and pop culture. It has a complicated history with ESPN and other broadcast networks, though, hence the decision to stream exclusively in-house.
“This game-changing partnership with Barstool Sports will literally change the landscape of the bowl for years to come, connecting our history of leading-edge innovation that showcases the grand traditions of football to Barstool’s unmatched creative content power and streaming services,” Arizona Bowl executive director Kym Adair said.
The 2021 Arizona Bowl will take place on Dec. 31. Kickoff is scheduled for 4:30 p.m. ET.
Photo courtesy of the Barstool Sports Arizona Bowl.