ECHL’s Iowa Heartlanders Unveil New Uniforms

The expansion Iowa Heartlanders, ECHL affiliate of the NHL’s Minnesota Wild, unveiled their first-ever team uniforms today.

For their primary dark jersey, the Heartlanders went black with two thin gold stripes on each sleeve. A thin grey stripe is at the very bottom near the waist, and a larger grey stripe goes from near the elbows to the cuffs.

When wearing white, the jersey contains a black shoulder yoke with similar gold striping on each sleeve and black going from the elbow to the wrist. A double stripe is at the waist of this jersey, both thin, one gold, one black.

ECHL clubs wear white uniforms at home for the first half of the season before switching to darks at home for the second half giving hometown fans an opportunity to see both uniforms throughout each year.

Both the white and the black jerseys were created in partnership with the Win X Two branding agency. The team’s deer head logo, which we had already seen when it was unveiled back in May, is front and centre on both. Also shared across both jerseys is the Heartlanders’ coral pink wild prairie rose secondary logo, a tribute to the state flower of Iowa, worn on the shoulders.

Player numbers are grey on both the black and the white jersey, which could end up being a problem on the darker black uniform, we’ll have to wait to see them in action. Trim colour for the number is white on the blacks and gold on the whites.

“The jersey design is emblematic of the Heartlanders’ strength and determination to run the game,” said Brian McKenna, Iowa Heartlanders president and CEO in the press release. “We look forward to seeing the jerseys on our team and fans as we kick off the inaugural season Oct. 22 against Kansas City.”

No third uniform was revealed today but the club says one is on the way and will feature the wild prairie rose in a prominent manner.

The Iowa Heartlanders are based out of Coralville, Iowa and will get their expansion season underway at Coralville’s Xtream Arena at the end of October. Jerseys are not yet available but can be pre-ordered at the arena shop or on the club’s official store website ShopHeartlanders.com.