For the second season the National Hockey League will be allowing teams to wear advertisements on their helmets therefore for the second season I’ll be tracking all the different ads that we’ll be served instead of our favourite team’s logos.
I guess this is going to be an annual thing now?
At the moment these announcements are trickling in slowly. I expect most teams to have the same advertiser as last season, and likely no announcement from them stating they’ll be doing so, just a “oh, there it is again” when we look at the first photos from training camp.
Anyways… below a list of what has been announced and/or spotted for 2021-22 this far…
Last updated December 4, 2021
ANAHEIM DUCKS
The Anaheim Ducks are wearing the logo of UCI Health on both their home and road helmets. UCI Health, or the University of California, Irvine, is a major research hospital located in the Ducks home of Orange County, California.
ARIZONA COYOTES
For home games the Arizona Coyotes have been wearing their secondary Kachina-head logo as they’ve yet to secure a helmet ad deal. For road games, the Coyotes are wearing the logo of the MedSupply Corporation, an online medical supply shop based out of Troy, Michigan.
BOSTON BRUINS
The Boston Bruins are once again wearing the logo of TD Bank for both home and road games, TD Bank is also the naming rights holder of their home arena the TD Bank Garden. TD Bank is the U.S.-based arm of Canada’s Toronto-Dominion Bank.
BUFFALO SABRES
The Buffalo Sabres are wearing their new secondary logo, a yellow bison leaping with SABRES on the side, on their home blue helmets. On the road, the Sabres are wearing the logo of their arena naming rights holder, KeyBank.
CALGARY FLAMES
The Calgary Flames are wearing their primary logo on the side of their home red helmets as they’ve yet to strike an ad deal with anyone for home games. On the road, the Flames wear the logo for Telus, a Canadian mobile provider.
CAROLINA HURRICANES
The Carolina Hurricanes will wear the logo of Lenovo in the most ridiculous way possible, who doesn’t love a giant rectangle slapped onto the side of their team helmet. This logo will be worn on all of the Hurricanes’ helmets, including with their throwback green Whalers set for their game against New Jersey on January 29th.
“We’re excited to expand our partnership with Lenovo, a company respected for their bold innovation and commitment to leadership in the tech industry,” said Hurricanes President and General Manager Don Waddell.
CHICAGO BLACKHAWKS
The Chicago Blackhawks will be wearing the Belle Tire logo, including their adorable smiling tire mascot, on the side of both their home black and road white helmets throughout the 2021-22 season.
“Hockey is part of Belle Tire’s DNA, and we are extremely excited to partner with the Chicago Blackhawks and their fans to support the game we love so much,” Belle Tire President Don Barnes, III was quoted as saying in the official announcement back on September 23.
COLORADO AVALANCHE
The Colorado Avalanche are the cool guys on the block and are not wearing any helmet ads on either their home or road helmets… at least not yet, anyways.
COLUMBUS BLUE JACKETS
Columbus is wearing the DSW logo of the Designer Shoe Warehouse on their home navy blue helmets, for road games the Blue Jackets wear the logo of iDesign, a housewares design company based out of the Cleveland suburb of Solon, Ohio.
DALLAS STARS
Dallas has entered into an agreement with Energy Transfer to have their logo worn on their helmets for all home games in 2021-22.
“We are excited to continue our partnership with Energy Transfer by adding them as the official sponsor of our home helmets,” said Dallas Stars President and Chief Executive Officer Brad Alberts. “The Dallas Stars organization is committed to using our platform and resources to make a difference in the Dallas/Fort Worth Metroplex. Energy Transfer has made a commitment to community service, and we are proud to call them a partner in helping make where we call home a better place.”
On the road, the Stars will wear the logo of the 7-Eleven chain of convenience stores.
DETROIT RED WINGS
The Detroit Red Wings announced on September 15th, 2021 that they’ll be wearing the logo of grocery chain Meijer on the side of their helmets this season, this replaces last year’s partnership with UWM.
The Red Wings made their announcement via a video showing a player purchasing a Red Wings helmet as part of his weekly grocery run. The video only showed the home red bucket but the Tweet which accompanied the announcement specifically said that Meijer was their only “Helmet Entitlement Partner” (their words) this season.
EDMONTON OILERS
Cool guys alert. No ads on the Edmonton Oilers home or road helmets at this time.
FLORIDA PANTHERS
The Florida Panthers announced they’d be wearing the logo of Amerant Bank during home games in 2021-22, there has been no announcement of a road helmet sponsor as of yet, the club has been using their secondary logo featuring a palm tree and a hockey stick in front of a sun in the meantime.
LOS ANGELES KINGS
The Los Angeles Kings are wearing the logo of Spectrum, a television and internet provider, on both their home and road helmets.
MINNESOTA WILD
The Minnesota Wild are wearing the Toyota car company logo on both their home green and road white helmets.
MONTREAL CANADIENS
Like last season, the Habs are wearing the logo of Bell Media, a Canadian-telecommunications giant and also the naming rights holder of their home arena on their home blue helmets. On the road, the Canadiens are wearing the brand new logo of the Canadian Imperial Bank of Commerce (CIBC).
NASHVILLE PREDATORS
The Nashville Predators are wearing the logo of Vanderbilt Health, from the Vanderbilt University Medical Center based out of Nashville. On the road whites the Preds are simply wearing their primary logo.
NEW JERSEY DEVILS
New Jersey is wearing the logo of their arena naming rights holder Prudential Insurance on both their home black and road white helmets.
NEW YORK ISLANDERS
While the Islanders have yet to play a home game this season (and won’t until late November!) they wore the logo of Northwell Health on their home blues during the pre-season. Northwell Health is New York’s largest healthcare provider, serving NYC, Long Island and Westchester. On the road, the Isles are wearing the logo of UBS, who are also the naming rights holder of their soon-to-be new home arena.
NEW YORK RANGERS
The Rangers are wearing a Benjamin Moore paints logo on the side of both their home blue and road white helmets in 2021-22. The Rangers said this would be a multi-year deal so, yeah, the helmet ads are here to stay.
“With a long history in the New York Metropolitan area, it’s a privilege for Benjamin Moore to team up with an iconic and storied franchise like the New York Rangers,” said Steve O’Neill, Chief Marketing Officer of Benjamin Moore. “We are thrilled to not only support the Rangers on the ice, but also for the opportunity to engage the community and this passionate fan base.”
OTTAWA SENATORS
The Ottawa Senators went without any sponsor logos on their home helmets for the first two months of the season, on December 4, 2021 they announced they’d be wearing a logo for BET99. As of the 4th, the Senators primary logo remains on the road white helmets.
PHILADELPHIA FLYERS
More cool guys! Philadelphia is wearing their primary logo for both home and road games.
PITTSBURGH PENGUINS
The Pittsburgh Penguins announced on September 17th that they would be retaining their PPG “helmet partner” from 2020-21 for their road white set only, a new one “Bold Penguin” would be worn on their home black helmets. Bold Penguin is an insurance technology provider (I just assumed it was some sort of hard seltzer beverage, personally). PPG is a paint company, they also currently hold the naming rights the the Penguins home arena.
SAN JOSE SHARKS
The San Jose Sharks are without a home helmet sponsor at this time, wearing just their primary logo for now. On the road they’re wearing the logo of SAP, a German multinational software corporation.
SEATTLE KRAKEN
The expansion Seattle Kraken announced on September 13, 2021 they’ll be wearing two different helmet ads this season, for home games the Kraken will wear the smile from the Amazon logo on their navy blue lids — Amazon was founded in Seattle and is still headquartered there. For road games the team will wear the logo of The Climate Pledge, a group started by Amazon encouraging businesses to work together to hit net-zero carbon by 2040.
ST. LOUIS BLUES
At home, the St. Louis Blues are wearing the logo of Stifel Financial Corp. on their helmets, an investment bank and financial services company based out of St. Louis. On the road is the logo of their arena naming rights holder, Enterprise Rent-A-Car.
TAMPA BAY LIGHTNING
The Tampa Bay Lightning are wearing the same TGH logo on both their home blue, road white, and alternate black helmets, and that is of the Tampa General Hospital.
TORONTO MAPLE LEAFS
The Toronto Maple Leafs have replaced the bright red Scotiabank logo they wore on their helmets last season with the logo of TikTok, yes the social media video app. Say, what lasts longer, a TikTok video or the Leafs in the playoffs? I only joke to hide my own pain as a Leafs fan.
VANCOUVER CANUCKS
The Vancouver Canucks are wearing the green and white TD logo of TD Canada Trust, the Canadian run arm of Toronto-Dominion Bank, a helmet sponsor the Canucks share with the Boston Bruins.
VEGAS GOLDEN KNIGHTS
The Vegas Golden Knights are wearing two different logos on their helmets in 2021-22, first on their home greys is the logo of CreditOne Bank, a Las Vegas, Nevada-based bank and financial services company, which despite the extreme similarities in their logo and name, is not at all affiliated with Capital One (helmet ads are teaching me things). On the road the Golden Knights are wearing the logo of P3 Health Partners, a healthcare provider.
WASHINGTON CAPITALS
The Washington Capitals are again partnering up with CapitalOne as their helmet ad logo company, next season they’re taking their relationship one step further when the Capital One logo will appear on the front of the Capitals home and road jerseys. Yup, 2022 is gonna be a trip.
WINNIPEG JETS
The Winnipeg Jets are sharing a helmet sponsor with the Montreal Canadiens as both clubs are wearing the logo of Bell, a Canadian media giant on their road whites. The Jets take it one step further by wearing Bell on their home blues too.
We’ll be updating this post as more teams announce but hopefully those without stay without. Please let me know in the comments if I’ve missed any new announcements. We should expect quite a few in the coming days as clubs start holding their first official on-ice workouts. If you’d like a refresher about what was worn by each team on their helmets last season, have at ‘er.
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