Fresno Grizzlies go purple with Tacos brand to honor franchise history, parent club

The Fresno Grizzlies, Low-A affiliate of the Colorado Rockies, are widely recognized as the team responsible for igniting minor league baseball’s food-based alternate identity craze. The Grizzlies rebranded as the Fresno Tacos for one game in 2015—an homage to a preponderance of taco trucks in the city, and a natural follow-up to the Taco Truck Throwdown the team has hosted at its ballpark since 2011—and the rest of minor league baseball has been trying to catch up since.

The Grizzlies have updated the Tacos brand each year, invariably to much acclaim. The 2022 Tacos cap, teased by the team on Twitter just moments ago, celebrates the franchise’s distant past and its brand-new parent-club relationship.

The purple in the 2022 cap references both the Grizzlies’ original brand from 20 years ago and its status as a Rockies affiliate, less than a year old.

The Fresno Grizzlies franchise debuted in 1998 and played as the Triple-A affiliate of the San Francisco Giants, Houston Astros, and Washington Nationals through 2019. The team was assigned to Low-A in the 2020 reorganization of affiliated Minor League Baseball and just completed its first season as a Rockies farm club in the Low-A West.