Green Bay Booyah rebrand as Rockers

After just three seasons as the Green Bay Booyah, the collegiate summer level franchise in Ashwaubenon, Wisconsin, rebranded as the Green Bay Rockers. The new nickname is meant to highlight plans that the team’s new ownership has to host music and other entertainment events at their stadium, as well the nearby music-centric entertainment complex also owned by the same group.

The relationship between the team and the nearby entertainment offerings practically begs someone to use the word “synergy.”

“There is so much synergy between the two venues, EPIC Event Center and Capital Credit Union Park, that it makes a lot of sense,” said owner Mark Skogen, quoted on the team’s website. “We are providing live entertainment down the street and hoping to bring the same level of excitement to the stadium for our community to enjoy.”

The Rockers have yet to unveil a mascot and uniforms, but the new logo, created by Minnesota-based designer Tony Horning, are alive and well on the team’s website and social media platforms.

The franchise played its first 12 seasons as the Green Bay Bullfrogs from 2007 to 2018 before rebranding as the Booyah (a kind of stew) in 2019. They’ll take the field with their third permanent name next spring when the Northwoods League takes the field for its 2022 season.