Supporters of French Ligue 1 side AS Saint-Étienne will find out sometime in December the results of a recent vote on a new crest.
The club asked fans to choose between three crest options between Nov. 24 and 28, capping off a months-long collaborative redesign process. The consultation phase in September and October 2021 gave all supporters the chance to express their views on the club’s identity, and more than 12,000 took advantage. Then the club conducted workshops with 42 people — including supporters’ group representatives along with club partners, ambassadors and employees — to choose the three options that would be put to a vote.
Through the consultations and workshops, the club identified several elements that it wanted to make certain were included in any crest they put to a vote:
- Coat of arms or shield shape.
- Blue/red/white star signifying 10 French league championships.
- The club initials (“ASSE”).
- The club’s home city (“Saint-Étienne”).
- The year the club turned professional (1933).
- The club’s home department (“Loire”).
- Green and white stripes.
Two of the finalists also have an “enriched version” where oak and laurel branches — “symbols of strength and eternity” found in the city of Saint-Étienne’s coat of arms — are added in certain applications, while the third features the branches in all applications.
The three finalists are as follows:
A combination of digital inspiration and marked Saint-Étienne origins, this logotype with its unique typography features a dynamic coat of arms.
This logo has the specificity of integrating in its coat of arms several elements of the coat of arms of the city of Saint-Étienne: the two golden palms, the crown and the three croisettes. Limited to the single coat of arms in its “jersey” version, this logo presents a version enriched with a representation of oak and laurel branches, symbols of strength and eternity, for other uses.— ASSE.fr (translated into English by Google)
Iconic and timeless, this logo combines tradition and modernity, sportiness and history.
Limited to the single coat of arms in its “jersey” version , this logo also features a version enriched with a representation of oak and laurel branches, symbols of strength and eternity, for other uses.— ASSE.fr (translated into English by Google)
Anchored in the history of the club and the city, this logotype with an imposing form stands out for its authenticity.
This logo is offered in a unique version, used both in its “jersey” version and for other uses, which includes a representation of oak and laurel branches, symbols of strength and eternity.— ASSE.fr (translated into English by Google)
Whichever crest emerges victorious from the vote will be the eighth different crest Saint-Étienne has used throughout its history. The club will officially adopt the crest at the start of the 2022-23 Ligue 1 season.
All photos and graphics courtesy ASSE.fr