The newest team in the Atlantic League of Professional Baseball is the Kentucky Wild Health Genomes.
There are a few things to unpack here, so we’ll start with the low-hanging fruit. The geographic signifier is Kentucky. They’ll play in Lexington, the second-largest city in the state and the horse capital of the world.
The Wild Health part of the name comes from the Lexington-based healthcare provider of the same name, which acquired the naming rights to the stadium they’ll share with Atlantic League rival the Lexington Legends and, apparently, the team itself.
Finally, the nickname Genome comes from a term used in molecular biology to describe the complete genetic information for an organism. The nickname is appropriate given their name sponsor uses “DNA analysis, biometrics, microbiome testing, and phenotypic data.”
The logo, set in a black, magenta, and light blue palette, features a baseball with stitching meant to evoke a genome map.
