Adidas to Manufacture Italian National Team Kits Starting in 2023

Italy’s national soccer teams will be switching things up next year.

The Federazione Italiana Giuoco Calcio (FIGC) announced on Wednesday that it has signed a deal with Adidas to produce kits for all of its national teams — including men, women, youth, futsal, beach soccer and e-sports — starting in January 2023.

“The announcement of the partnership with Adidas is a source of pride for the FIGC,” FIGC president Gabriele Gravina said on the federation’s website. “This collaboration represents a fundamental step in the growth path of our commercial appeal and strengthens the development process of our brand both in Italy and abroad. The passion and enthusiasm that we have found in adidas are the same that the Italian Federation deepens every day in promoting all the Italian national teams and Italian football, at every level.”

The Italian national teams had been outfitted by Puma since 2003. They previously wore Adidas kits in the 1974 FIFA World Cup.

Italian players model the Puma kits in which they won the Euro 2020 tournament in the summer of 2021. (Photo courtesy

Reuters reports that the new Italy-Adidas deal runs for four years and is worth around €35 million ($38.5 million US).

“We are incredibly proud to announce this long-term partnership with the Italian Football Federation,” said Adidas CEO Kasper Rørsted. “We are thrilled that one of the most successful national teams joins our portfolio of international federations, alongside other giants such as the DFB (Germany), the RFEF (Spain), the AFA (Argentina) and the RBFA (Belgium), and we can’t wait to reach great goals together.”


Since the deal starts in January 2023, Puma will still produce Italy’s kits for the 2022 FIFA World Cup, which runs from Nov. 21 to Dec. 18 — if the country qualifies. Italy are in a playoff bracket with North Macedonia, Portugal and Turkey to determine one of the last three European teams to make the tournament, with playoff matches taking place March 24 and 29.

Feature graphic courtesy @FIGC / Twitter