Senators Update Original Logo for New Line of Shirts

The Ottawa Senators are reaching waaaaaay back into their past for a new line of merchandise to celebrate a milestone anniversary.

Back in the late 1980s, when the city of Ottawa was campaigning hard for an NHL team, a logo was created to help with the drive and to sell merchandise showing the Peace Tower from Parliament Hill in the negative space between the two “t” s of “Ottawa. Now, thirty years after the Sens first season back in the NHL in 1992, the team is bringing back that logo but updated to fit in more with the styles of 2022.

The original logo was designed by David O’Malley, the owner of a local company known as Aerographics. The logo was used on all promotional material for the team from the time Bruce Firestone launched his “Bring Back the Senators” campaign on September 6, 1989, through the Sens winning the expansion bid in 1990, and right up until the actual expansion season Sens logo was announced on May 23, 1991. According to an anonymous NHL source at the time, the logo was rejected as a primary logo for the team “because it was too local to Ottawa and didn’t emphasize sports.”

An original “Bring Back the Senators” certificate from 1990 (photo via Ottawa Senators)
T-shirts featuring the updated logo in 2022

LINK: Ottawa Senators logo and uniform history