The Rocky Mountain Athletic Conference, the fifth-oldest conference in the United States, recently unveiled a new logo to replace the mark that has been in use since 1992.
“Following our most recent organizational review, we concluded a new strategic plan and charted our collective course for the future,” conference commissioner Chris Graham said. “Within our discussions, it was apparent to us that our current logo was due for a makeover.”
Naturally, the Rocky Mountains continue to be the focal point of the logo, which was created by our friends at Torch Creative. They’re now more realistic than the previous mark, which was somewhat reminiscent of the Colorado Rockies’ primary logo from 1993-2016.
Below that is the RMAC acronym in a new custom font, as well as pine trees that balance the logo and tie in some of the natural characteristics of the region.
“Through extensive conversations with representatives from our membership, we have finalized an emblem that I believe embodies our world-renowned Rocky Mountains, signifying not only awe-inspiring moments within the RMAC, but also those heights and goals that our student-athletes regularly achieve within the classroom and in competition,” Graham said. “It also reminds our fans, competitors and colleagues that, in the RMAC, everything we do is elevated.
“The trees at the bottom of the logo provide balance while recognizing the beautiful landscape that captivates the five states of Colorado, Nebraska, New Mexico, South Dakota and Utah within our geographic footprint. You’ll also notice a custom font that exemplifies our values and an update to our colors that lends a sleek, new look.”
Founded in 1909, the Rocky Mountain Athletic Conference has 15 full-time members, including Adams State, Black Hills State, Chadron State, Colorado Christian, Colorado Mesa, Colorado School of Mines, Colorado State-Pueblo, Colorado-Colorado Springs, Fort Lewis, Metropolitan State University of Denver, New Mexico Highlands, Regis, South Dakota School of Mines and Technology, Western Colorado and Westminster.
Those schools, which all compete at the NCAA Division II level, have already begun the process of adding the new logo to their uniforms and athletic facilities.
“Our old logo served us well,” Graham said, “but I believe we’ve created a new mark that represents the history, tradition and direction of our student-athletes now and into the future.”
Photos courtesy of the Rocky Mountain Athletic Conference.
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