In preparation for its 150th anniversary next year, Vanderbilt University unveiled new logos, wordmarks and university seal on Tuesday morning.
“From my perspective, the timing is perfect in that it illustrates the ‘new era’ that we have spoken of often,” athletic director Candice Lee said in a statement. “It’s a new day, with new energy, alignment and momentum to match. It’s another example of Vandy United in action.”
At the forefront of the unified visual identity is a new Block “V,” which replaces the Star “V” as the Commodores’ primary logo. It was created by Boston-based design studio Upstatement, which solicited input through more than 500 completed surveys, 70 one-on-one interviews and dozens of workshops with members of the university community, including faculty, students and coaches.
The Block “V” also replaces the “V” with an oak leaf and acorn that has been used as Vanderbilt’s academic logo since 2007. It’s now at the center of the university seal, as well, which is hand-drawn and features a star, oak laurels and the new motto “Crescere Aude” – or “Dare to Grow” in Latin – inside of a circle that resembles a compass.
The Star “V” is still a part of Vanderbilt’s visual package, though it has been updated and relegated to a supporting role as a spirit mark, with two different variations to be used on ads, fan merchandise and the like.
Last but not least, the Commodores have also adjusted their color scheme to rich black and metallic gold and introduced a serif-based font for academics and block wordmark for athletics.
“This new visual identity is designed to help build and share the pride in our collaborative community and to bring greater visibility to our university across the country and around the world,” chancellor Daniel Diermeier said.
The university has already started using the new logos and wordmarks on all media platforms, but they won’t make an appearance on athletic uniforms until Fall 2023 and will be phased into the athletic facilities over the next few years.
Photos courtesy of Vanderbilt University.