When the football champions of Europe and South America square off this summer, they’ll do so under a spiffy new logo meant to evoke unity and triumph.
On Tuesday, March 22, UEFA unveiled the logo and other visual branding elements for the 2022 Finalissima, an exhibition match between the winner of the most recent European Championship, Italy, and the most recent Copa América, Argentina.
The logo “takes inspiration from the laurel wreath; a symbol of excellence and victory, of protection and growth,” according to UEFA’s website. “It is made up of ribbons in the colours of the competing nations – Italy’s Tricolore and Argentina’s Albiceleste – coalescing in unity around the distinctive trophy.”
“The ribbons are symbolic of the strong bonds between CONMEBOL and UEFA, and of their commitment to the development of football beyond their geographical zones.”
The match will take place at Wembley Stadium in London, England, on Wednesday, June 1.
This is not the first time the champions of Europe and South America have faced each other in an exhibition match, although it is the first time under the “Finalissima” name. France defeated Uruguay 2-0 at the Parc des Princes in Paris in 1985, while Argentina beat Denmark 5-4 on penalties after they finished extra time tied 1-1 at the Estadio José María Minella in Mar del Plata, Argentina, in 1993.
In those matches, as well as the upcoming one, teams vied for the CONMEBOL-UEFA Cup of Champions. The trophy is informally known as the Artemio Franchi Cup, named after a former UEFA president who died in a car accident in 1983.
The game was brought back after UEFA and CONMEBOL signed a memorandum of understanding in February 2020, which established a committee to look at staging intercontinental matches for both men’s and women’s teams of various ages. The two federations subsequently reached an agreement to stage three editions of the Finalissima, starting in 2022.
Find out more about the Finalissima and the teams participating at UEFA.com.
Feature photo courtesy Wikipedia
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