ACF Fiorentina Launches Contest for Fans to Design 2022-23 Fourth Jersey

After unveiling a new club crest last month, Serie A side ACF Fiorentina is handing the design controls over to their fans.

On Saturday, the club and manufacturer Kappa launched a contest on their website for fans to design their fourth kit for the upcoming 2022-23 season. Budding artists have until April 17 to download a template and submit their design ideas.

“The most original and most suitable designs to represent Fiorentina’s image and values ​​will be selected and transformed into real match kits,” the website reads (translated to English by Google).

Once finalists are chosen, they will be put to a fan vote to determine the winning design.

Fiorentina players in their current home kit during their Serie A match against Empoli on Sunday, April 3. (Courtesy @ACFFiorentinaEN / Twitter)

The complete contest rules are available for download here, but the main ones listed on the contest website for designers to keep in mind include:

  • Primary colors cannot be purple (Fiorentina’s traditional home kit colour) or green (thanks to a new rule imposed by Serie A starting in 2022-23).
  • You can use more than three colors as long as one is dominant.
  • You can propose a circled, striped, banded or checked design, but there must always be a dominant color.
  • You cannot replicate the Fiorentina logo or its elements (e.g., you cannot use only the lily, the V of Viola, or the name “ACF Fiorentina”).
  • You cannot modify or move the Fiorentina logo, the Kappa logo or the Mediacom logo.
  • You cannot change the shape of the shirt (e.g., collar, sleeves) — the structure must remain as it is).
  • You have to use the white template that you can download here and develop a proposal in PDF, JPG or PNG format.
  • Each participant can propose only one jersey.
ACF Fiorentina’s new crest, unveiled in late March. (Courtesy @ACFFiorentinaEN / Twitter)

This is not the first time in recent memory that a major European football club has solicited jersey designs from fans. In January, German Bundesliga side Borussia Dortmund launched a contest for fans to design their 2023-24 home kit. The nine finalists were announced in late February, and fan voting wrapped up on March 18. A winner has not yet been announced.

Feature graphic courtesy @ACFFiorentinaEN / Twitter