As it prepares for another reboot season that will kick off next February, the XFL unveiled a new visual identity on Wednesday afternoon.
“We are proud to unveil the new identity of the XFL – a strong, dynamic and modern look that embodies our vision of pushing football forward and unleashing the dreams that football makes possible,” XFL co-owner and chairwoman Dany Garcia said in a press release. “As we continue to march towards our 2023 kickoff, we will invite our fans, partners and athletes to co-create with us. We are putting in the work today to define football’s future. Together, we are building tomorrow’s league.”
The “X” in the new logo is supposed to represent the league’s “forward thinking” and the “intersection of dreams and opportunity.” It was designed by R/GA, a global brand design and marketing company headquartered in New York City.
“For us, this is more than just a new pro football logo. This is a new era of the XFL,” co-owner Dwayne “The Rock” Johnson said. “You can already begin to feel the energy and mana building behind our brand, and it has been amazing to feel the incredible support from fans, players, coaches and media, that we continue to be blessed with.
“We have a passion and vision to push the boundaries of sport and entertainment, to grow the game of football – and most importantly – unlock the dreams of all the talented and hungry football players out there. I’m pumped to reveal our new XFL logo to the world as we continue to strategically build our XFL organization and shape our one-of-a-kind XFL culture.”
As mentioned, the XFL – which had its original run in 2001 and returned in 2020, only to shut down after five games and filed bankruptcy due to the pandemic – is set to resume play on Feb. 18, 2023.
It founded by WWE chairman Vince McMahon and was sold to Johnson, an actor and former professional wrestler; Garcia, his longtime business partner and ex-wife; and RedBird Capital Partners in Aug. 2020 for $15 million.
The XFL most recently featured eight teams, including the DC Defenders, Dallas Renegades, Houston Roughnecks, Los Angeles Wildcats, New York Guardians, Seattle Dragons, St. Louis BattleHawks and Tampa Bay Vipers. It’s unclear how many teams will be involved in the league when it returns, though.
Photos courtesy of the XFL.
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