Juventus Unveils Fourth Kit Designed in Collaboration with Brazilian Street Artist

Italian Serie A giants are going from black-and-white to colour with their kits this weekend.

On Friday, April 15, the club unveiled a new fourth kit for the 2021-22 season, which they’ll wear at the Allianz Stadium on Saturday, April 16, when they host Bologna FC. The jersey was designed in collaboration with Brazilian street artist Eduardo Kobra, who “strives to communicate inclusive values, wants to tell the story of a world in which differences merge to create something great,” according to Juventus’s website.

The shirt features a geometric pattern of squares, triangles and diamonds in white, gold, and various shades of blue. This mirrors the style Kobra has used in many of his street murals around the world.

The crew neck collar and Adidas shoulder stripes are white, as are the Adidas logo and the club crest on the chest. The Jeep 4XE sponsor logo carries over from Juve’s other 2021-22 kits. Kobra’s signature appears on the back collar.

“What we express, and how we do it, says a lot about who we are. We can’t be the best version of ourselves if we don’t embrace diversity, because differences are what makes us unique, and that’s why adidas and Juventus are the perfect partners to work on this special project, which I hope will resonate with the public.”

— Eduardo Kobra on Juventus.com

This isn’t the first time Kobra and Juventus have teamed up. A few weeks ago, Kobra unveiled a new mural on a wall at the Juventus Academy in Perus, a district in the northwest part of the artist’s hometown of São Paulo, Brazil. The colours and shapes in the mural are mirrored in the jersey.

His masterpiece, which through the smile of two children aims to capture the values ​​of education, union and inclusion of football, which Kobra, who has always paid great attention to social issues, loves to represent through the use of geometric shapes and striking colours.

Juventus.com

“Once again Juventus and Adidas innovate with an exceptional project that breaks the mold and goes beyond the classic model of working together,” Juventus chief revenue officer Giorgio Ricci added. “Together with our partner Adidas, we have embraced Eduardo Kobra’s visionary ideas, producing this surprising, colourful kit, which celebrates inclusion and which will certainly thrill our fans all over the world.”

Juventus’s match against Bologna kicks off on Saturday at 12:30 p.m. ET.

All photos courtesy Juventus FC