St Louis Blues Announce Stifel Ad Patch on Jerseys in 2022-23

Today, the St. Louis Blues announced they would be wearing the logo of Stifel on the upper right corner of their home blue, road white, and alternate retro blue jerseys beginning with the 2022-23 season. The deal is to last five years, through to the end of the 2026-27 season.

Stifel is a wealth-management firm headquartered in St. Louis, they’ve partnered with the Blues in various ways over the past two decades including as their current helmet sponsor.

“Stifel, like the Blues, was born and grown in St. Louis,” said St Louis Blues Chairman Tom Stillman in the press release. “We cherish our partnership and the important role it has played in helping the Blues continue to compete for the Stanley Cup as a mid-market franchise.”

LINK: St. Louis Blues logo and uniform history

SHOP: St. Louis Blues jerseys (without any ads) available now

In, “well at least they’re doing this” news…

The Stifel logo will change its colours depending on the jersey it appears on to better match the colour scheme of the uniform. The logo will be white on royal blue on the home set, navy blue on white on the roads, and yellow on vintage blue on the throwback-inspired alternates. The patch will be trimmed to the shape of the logo, it won’t be a large big bulky rectangle.

Fans will be able to purchase Stifel-branded jerseys at the Blues team shop starting in September, those who already have a patch-free jersey and (for whatever reason) want to purchase a Stifel patch and have it applied to their jersey will have the opportunity to do so through the team shop.

St. Louis becomes the fifth team in the National Hockey League to announce their jersey ad since the league permitted teams to do so commencing with the 2022-23 season following the Washington Capitals, Columbus Blue Jackets, Pittsburgh Penguins, and Vegas Golden Knights.