Premier League’s Brighton & Hove Albion Kick Off ‘Shirt Buy-Back Initiative’

Premier League side Brighton & Hove Albion want the shirts off their supporters’ backs — in exchange for a new one, of course.

In partnership with sponsor American Express, the club launched its Shirt Buy-Back Initiative on Monday, May 9. Under the program, supporters will be able to trade in any kit — home, away, third or goalkeeper — from the last 10 seasons and receive a voucher they can redeem for a new 2022-23 home jersey when it goes on sale.

Photo courtesy Brighton & Hove Albion FC

The initiative is limited to just 250 vouchers, which will be given out on a first-come, first-served basis. Supporters can trade in their shirts at the club superstore at the American Express Community Stadium starting on May 23, the day after Brighton’s last match of the 2021-22 Premier League season against West Ham United.

The buy-back “transfer window” remains open until May 29.

All shirts traded in will be donated to KitAid, a charity that distributes soccer jerseys to kids and adults in some of the world’s poorest countries. In their 21-year history, KitAid has sent out more than 800,000 shirts to people in 55 different countries.

“It’s been a real privilege to support Brighton & Hove Albion over the past 10 seasons, and a pleasure to watch the club’s incredible fans enjoy what could be their most successful season yet,” said American Express senior vice president Beverly Sawyers on the club’s website.

“The support and passion of the fans is so important to the club and we wanted to round off a historic season by giving back to them. We can’t wait to see them in the stands again next year, loud and proud in their new shirts.”

To read the full terms and conditions of the Shirt Buy-Back Initiative, click here.