Coyotes Will Share Centre Ice Logo with Sun Devils in 2022-23

When the Arizona Coyotes move out of the house and head off for university this summer, it turns out they’ll be allowed to bring a little bit of home along with them.

A little backstory first, earlier this week social media had a field day with a report that the Coyotes would NOT be allowed to display their logo at centre ice in their new 5,000-seat party arena at Arizona State University. The instant reaction over on Twitter concluded that since ASU said the Coyotes would not be allowed to alter the rink’s centre ice design, this must mean there would be no Coyotes logo whatsoever.

Of course, this is not the case.

LINK: Arizona Coyotes complete logo and uniform history

Thanks to a story from the Arizona Republic we now know that while the Coyotes won’t be able to change the centre ice logo, it doesn’t mean there won’t be a Coyotes logo, it just means that we’ll be seeing both the ASU and Coyotes logo there at the same time for all hockey games played at the arena – Coyotes, ASU, or otherwise.

From the Republic…

But that language was twisted on social media, including from other media outlets, to assert that the Coyotes would not be allowed to paint their logo on the ice for their games and only ASU’s would be seen. On Wednesday, the school confirmed that is not the case, and both logos will be painted on the multipurpose arena’s ice. 

Per ASU, the Coyotes and ASU logos will be on center ice, but the Coyotes are prohibited from including any of their other normal in-ice branding as was seen at Gila River Arena, their former home.  They are also prevented from digitally covering up the ASU logo on their broadcasts. 

The Arizona Republc (azcentral.com), May 18, 2022

This would not be the first time an NHL team has had to share its centre ice logo with another team, it’s just it’ll be the first time in several years.

The Senators and Nordiques both have shared centre ice logos with other teams (via thefaceoff.net)

The last time this happened was with the Ottawa Senators who shared a rink and centre ice logos with the Ontario Hockey League’s Ottawa 67s for their first four seasons from 1992 to 1996; previously it was the Quebec Nordiques who did so with the QMJHL’s Quebec Remparts during their first two seasons in 1980 and 1981.