Puma has teamed up with London-based fashion house Liberty to release four new home kits for nations it outfits that are competing in this summer’s UEFA Women’s Euro 2022 tournament.
The kits for Austria, Iceland, Italy and Switzerland were released on Wednesday, June 1. For the latter three, the kits look much like the men’s versions released on Monday, May 30, but replace some elements with Liberty’s signature floral print.
“PUMA and LIBERTY make a grand entrance to this summer’s tournament by adding a touch of timeless elegance to the lightest and most comfortable performance jerseys PUMA has ever made. Drawn by hand in LIBERTY’S design studio, the quintessential LIBERTY florals take to the pitch in understated tonal palettes complemented by retro-inspired graphics and oversized team emblems.”— Puma.com press release
Puma is also producing custom versions of their Future 1.4 and Ultra Ultimate boots and special edition Ultra Grip 1 Hybrid Pro goalkeeper gloves with Liberty floral patterns for the tournament.
“Women’s football has always been a priority for Puma, and for this summer’s major tournament, we have collaborated with iconic British retailer Liberty to produce bespoke jerseys for our female athletes to be worn on the biggest stage,” said Marco Mueller, Puma’s senior head of product line management teamsport apparel.
“Along with the custom kits all Puma athletes will wear special edition Future and Ultra Liberty football boots in women’s specific fits. This will also mark the first Future women’s specific fit, with this summer’s tournament being the perfect place to debut.
“The specially designed high-performance Ultraweave jerseys and custom women’s boots are designed to give our players the extra edge this summer. Women’s football is reaching new levels and now is their time.”
Like the Italian men’s jerseys (inset below), the women’s jerseys feature tonal blue quarters on the front. But the darker quarters on the women’s jerseys are made up of a Liberty floral pattern. They also feature green, white and red trim around the crew neck collar.
Iceland’s women’s home jerseys are royal blue with a vertical navy blue rectangle on the left side, running under the national team crest. This rectangle is made of a floral pattern on the women’s jersey, whereas it is solid on the men’s version. Both feature red inserts at the front and back of the collar.
The Swiss women’s jerseys are all red, save from some white trim around the V-neck collar, and feature a tonal floral pattern all over. Unlike the men’s jersey, they do not feature horizontal white lines on the shoulders. Switzerland’s flag is placed on the left chest, with the Swiss Football Association logo appears on the right chest.
Austria’s home jersey is all red, with hoops comprised of a floral pattern. The button-up collar is white, and the shirt is paired with white shorts and red socks. The Puma logo appears above the national team crest on the left chest.