Brown Bears Unveil New Athletic Logos, Wordmark

Brown University’s division of athletics and recreation recently unveiled a new logo set in an effort to refresh and strengthen its brand.

“Our new brand makes a statement about who we are and signals a new day for the division of athletics and recreation,” vice president for athletics and recreation M. Grace Calhoun said in a statement. 

The new primary mark is a stylized “B,” which is similar to what student-athletes wear on their letter sweaters. It has been used by the university since the 1890s and has now been simplified to include the Bears’ primary colors of brown and red, which were updated for consistency across academics and athletics.

The logo is accompanied by a secondary mark that includes a standing bear, inspired the statues seen throughout campus, including the 10-foot-high bronze “Indomitable,” which is located on the Ittleson Quadrangle near the entrance to Brown’s athletic complex.

There’s also a custom font, which – like the logos – will be phased into the Bears’ athletic uniforms over the course of the next few seasons. It’s already started to appear in digital applications, meanwhile.

“This new visual identity projects pride to the entire Brown community,” said chief marketing and communications officer Lisa Caputo. “The gravitas of the new logos marries together and generates enthusiasm in our community and athletics.”

This update bring Brown in line with other Ivy League schools that use a single letter as their primary logo, including Columbia, Darmouth, Harvard, Princeton and Yale.

Photos courtesy of @BrownU_Bears on Twitter.