Just a few short months after being booted from an arena bearing their name, it appears the Arizona Coyotes will be wearing a jersey patch advertising Gila River Resorts & Casinos during the 2022-23 NHL season.
The patch was spotted by ESPN’s Greg Wyshynski yesterday during the NHLPA’s rookie showcase at MedStar Capitals Iceplex (the Washington Capitals practice facility) in Arlington, Virginia.
The patch shows the Gila River Resorts & Casinos logo in white on a black rectangle placed on the Coyotes’ home black jersey. Hopefully, the logo appears in black on a white rectangle when worn with their road whites.
Before last season, the National Hockey League announced that teams would be permitted to wear corporate logos on the front of their jerseys beginning with the 2022-23 season. The NHL was the second of North America’s “Big Four” to bring ads to jerseys following the NBA, which began with their 2017-18 season; Major League Baseball teams will wear jersey ads in 2023.
According to a December 2021 report, the NBA’s corporate logo patch option had generated an additional $5 million – $10 million for most teams per season, with the Los Angeles Lakers and Golden States Warriors each pulling in an additional $20 million per year.
Other NHL teams to announce their jersey ad deals include the Washington Capitals, Columbus Blue Jackets, St. Louis Blues, Vegas Golden Knights, Minnesota Wild, and Pittsburgh Penguins. Clicking on any of those links in the previous sentence will give you photos and details on that team’s jersey ad.