Cleveland Browns Unveil New Field Design With Brownie The Elf At Midfield

After allowing fans to vote on four different field designs last month, the Cleveland Browns officially announced on Tuesday that Brownie the Elf will grace the 50-yard line at FirstEnergy Stadium this season.

“We’re super excited about the new midfield logo,” executive vice president and co-owner J.W. Johnson said. “We really wanted to engage our fans in the process, and they are – as I’ve said multiple times – undefeated. They’re the best in the league, best in the NFL and, candidly, some of the best in sports. We really wanted to get their involvement and hear what they have to say.”

The elf, which is a modernized version of the alternate logo used from 1960-69, marks the first midfield logo for the Browns since 2016, though they’ve notably placed their helmet stripe along the 50-yard line for the past two seasons. They were the only team in the league without a midfield logo during that span.

The end zones, meanwhile, include a side view of Cleveland’s helmet – which was only officially used on a patch in 1999 to commemorate the franchise’s return to the league, though it featured a white facemask instead of brown – as well as the Browns’ wordmark in orange and a red AFC logo.

“We love the helmet logo, but Brownie has been around for a long time,” Johnson said. “I think people enjoy him, and we haven’t really showcased hi bas much as we’d like to. Between myself and (senior vice president of marketing and media) Brent Rossi, we decided that we should bring him back. It’s been well-received.”

The new field design will make its debut in Cleveland’s home opener against the New York Jets this Sunday. Kickoff is set for 1 p.m on CBS.

Photos courtesy of @Browns on Twitter.