When FC Barcelona and Real Madrid square off in the first El Clásico of the 2022-23 La Liga season this weekend, Barça will fittingly bring October’s Very Own along for the ride.
As part of their sponsorship deal with music streaming service Spotify, the club announced on Friday that the owl logo of Canadian rapper Drake will feature on the front of their jerseys for the fixture on Sunday, October 16.
“Spotify has given this privileged space on the jersey as part of the framework of the partnership with the Club, just one of the actions that both brands are putting into place to offer innovative experiences for football fans, as well as helping to reach new audiences through music,” Barça says on its website.
Drake’s logo was chosen as the first to feature on Barça’s jersey to celebrate him being the first artist to surpass 50 billion streams on Spotify. Barça players will wear a special version of the jersey during the pregame warmup, with Drake’s name and the number 50 on the back and the Spotify logo on the front.
“This initiative shows our potential to become a unique platform to offer experiences that help bring us closer to our fans while reaching out to new audiences around the world,” said FC Barcelona vice-president of marketing Juli Gulu.
Other artist logos will feature on the front of Barça’s jerseys as the 2022-23 La Liga season goes on.
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