The club announced the results of the vote on Thursday morning. Season ticket holders and club members were able to cast votes for one of the two options between November 4 and 9.
According to Aston Villa, more than 21,500 votes were cast in that time. 77% of fans voted for the round design, while 23% voted for the design featuring a shield inspired by the gas lamp in the club’s founding story.
Both crests features a lion rampant — a symbol of the club’s Scottish roots that it has used since it first put crests on its shirts in 1880 — and the name “ASTON VILLA” spelled out in full. The lion was flipped to face right instead of left, though, to give a nod to the club’s first crest and be a symbol of “a club that looks ambitiously forward.” Supporters consulted through surveys and focus groups felt strongly about having the club’s full name spelled out.
While they voted on their preference between the two new crest concepts, respondents were also asked if they’d prefer to keep the current crest. But only 8% of people said they’d prefer to keep the current crest.
“The results of the vote give a very clear indication of fan preference to change the Aston Villa crest and a strong winning design,” the club said on its website.
The new crest will officially be implemented for the 2023-24 season, with is also Aston Villa’s 150th anniversary season. It will feature on digital platforms and on next season’s kits. “The crest redesign will now also be factored into an evolution of the rest of our visual identity,” the club adds.
The announcement of the new crest is the culmination of a process that was first announced in June 2022. The club conducted a survey of 12,600 fans and held multiple focus groups with supporters’ clubs as part of this process.